Top 5 Marketplaces in 2022

These days, there are a few big players in the online marketplace space. These are Amazon, Ebay, and Alibaba. Each of these companies generates billions of visits each month from North American consumers. But how do they stack up against each other? Here’s a quick look.

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eBay, which is the world’s largest online marketplace, is a great place for online sellers. It has a variety of selling options including a Best Offer system and auction function. These features give sellers much more freedom and flexibility than other online marketplaces.

eBay has the most global market share with over 180 million users, and it also has the biggest customer base. The company’s website has a global audience of over 168 million active buyers, generating more than $83 billion annually in gross market value.

eBay also focuses on improving its mobile app. The company says that 53% of its gross merchandise value (GMV) is now generated via mobile. It’s also noteworthy to note that 88% of eBay’s listings are brand-new and fall under the Buy It Now category, which means that no bidding is necessary. Additionally, eBay is the second-most-visited shopping website, after Amazon.

The popularity of online marketplaces continues to rise. Amazon and eBay now have over 300 million unique monthly users. They both offer a variety of selling options, including direct site sales and fulfillment centers. These marketplaces also offer built-in tools to help sellers optimize their sales. The benefits of these marketplaces are vast. They attract repeat customers and help sellers reduce their costs.

Alibaba Group’s Taobao is another top online marketplace. It is a platform that has been attracting millions of consumers in Europe. This site has a diverse range of products, and is considered a competitor to eBay.


Regardless of how Walmart continues to lose ground, Amazon will still be the top eCommerce destination. Walmart’s presence in retail stores is key to their eCommerce success. Their in-store presence helps customers shop without the hassle of shipping and returns. Also, their younger demographic will help them continue to grow. Finally, there’s Etsy, the online marketplace favored by craftspeople and individual artists. Its user experience is second to none and it doesn’t face major competitors.

The online marketplace industry is growing at a tremendous rate. Amazon accounts for over half of the e-commerce retail market by gross merchandise value. Its reach is wide and deep and encompasses a wide variety of products and services. As a result, the online retailer has expanded its marketplace to over 20 markets and is increasing its market share.

The company recently released the results of a survey of its online sellers, revealing that 76% of them will still be profitable in 2022. However, 90% of them have experienced negative impacts due to supply chain problems. In addition, 53% of Amazon sellers are considering using an agency to help them run their businesses.

The European market, where Amazon is most popular, features a diverse range of online marketplaces. The continent has a well-developed infrastructure and is home to many different languages and cultures. Amazon is the most popular online marketplace in Europe, followed by eBay, Etsy, and Wildberries.

A major competitor to Amazon, Shopify, has recently emerged as the largest online marketplace. Despite being a software-as-a-service company, Shopify supports 2 million merchants around the world, ranging from mom-and-pop businesses to global brand giants. The software company provides all the tools needed to run an online store, including payment processing and financial tracking. It also provides loans and other types of financing for small businesses.


eBay is the world’s second largest eCommerce marketplace and provides an easy platform for people to buy and sell items. With 147 million global buyers, eBay offers a wide variety of goods. Its most popular items include Women’s Jeans, Men’s T-shirts, and hats. Shoppers also like to purchase items that are famous brand names.

Other categories that sell well on eBay include video games. These products can be purchased at a much cheaper price than in high-street stores and are also a popular way to buy classic titles. The SNES version of Super Ninja Boy, for instance, sold for $2,000. The NES version of Donkey Kong 3 made over $5,000, and the Asian version of Super Mario Bros sold for a staggering $25,000!

Another popular online marketplace is Newegg. Its prices are competitive and the site has numerous integrations. While Newegg is best known for selling electronics, the site also offers many other popular categories. It gained popularity in 2005 and was named one of the top 10 retail websites by Internet Retailer magazine. In 2010, the company achieved $2.5 billion in revenue. In the same year, it became the primary supplier for Indiegogo crowdfunding campaigns.

The eBay app is another popular app that allows users to sell items on multiple devices without difficulty. It also allows users to check current trends and add photos directly to their listings. Moreover, the app lets users interact with other users. Additionally, eBay charges fewer fees than other eCommerce marketplaces. The listing fee is usually between 10 to 13% of gross market value, while other platforms can charge up to 15%. This reduces costs, which means more profits for sellers.

In addition to eBay, Etsy has become a top platform for selling products. It has over 182 million users worldwide and continues to grow. It began as an online marketplace for purchasing used goods, but soon became the leading marketplace in the world.


Alibaba is a Chinese e-commerce giant. The company’s e-Commerce revenues are projected to double every two years, from $2.6T in FY 2017 to $3.8T in FY 2025, an increase of almost 10% per year. Its sales are primarily from domestic consumers, with 77% of revenue coming from its home market. The company’s strategic investments in e-Commerce capabilities are paying off, with Alibaba’s revenue growth projected to reach 30-40% in 2022.

Compared to Amazon and eBay, Alibaba’s business model is more focused on wholesale trading. It allows Chinese companies to connect with international businesses and buyers, and it earns revenue from annual subscriptions from sellers. The company is also expanding its reach into other markets, including Russia.

Alibaba is also expanding into digital financial services. It offers business loans, consumer loans, and mobile payments through its subsidiary Ant Financial. The platform has grown to become the biggest mobile payment service in China. It is also working to implement Alipay at retail businesses internationally. Alibaba’s e-Commerce business in Southeast-Asia and Turkey is thriving.

Alibaba’s strict policy on vetting suppliers is another major selling point. It requires sellers to be registered and verified by Alibaba. Sellers who don’t register are not allowed to have an account on the site. The site also provides a means for buyers to report suspected fraud or illegal activities. Besides allowing sellers to report suspected sellers, the site also provides buyers with an immediate CTA.

The internet is becoming more popular, and Alibaba is on the leading edge of ecommerce. Currently, ecommerce is a lucrative option for businesses and consumers alike. It is predicted that online retail will reach $7 trillion in 2025, representing nearly one-fourth of all consumer spending worldwide.


Aliexpress is a digital marketplace, based in China, which aims to provide consumers and businesses with high-quality products at lower prices. Its primary function is to allow businesses to purchase large amounts of products at wholesale prices, while also enabling consumers to purchase these products at retail prices. Since the site does not have its own products, individual sellers have the freedom to sell their products to as many consumers as they want. This allows Chinese small businesses to expand independently while reaching buyers worldwide.

Aliexpress has a reputation for being a place for scammers, so it’s important to check its reputation to avoid dealing with shoddy products. The first thing to do is explore the different categories on Aliexpress and make sure the seller is reputable. Secondly, when purchasing products from Aliexpress, it’s important to get the best shipping option.

The Chinese company Alibaba has made AliExpress a popular online retailer for people who want to buy products from around the world. It has no minimum order size, and offers dropshipping at competitive prices. It’s a huge marketplace that is often cheaper than Amazon or eBay. AliExpress has a wide variety of products from electronics to women’s jewelry. Moreover, it has a large user base, with over 60 million active buyers and 20 million unique visitors per day.

Another benefit of AliExpress is its low overhead. By ensuring minimal overheads, AliExpress helps its users sell thousands of products without investing in inventory. They also don’t have to pay for warehouse space, real estate, or employee salaries. And the company will handle the order fulfillment for them, which eliminates the need for a traditional business model.