The existence of a website and its full functioning is impossible without a number of regular activities to support it. This includes filling the website with new content, editing existing materials and timely updating of necessary components and modules. It also includes and measures for data backup, protection from network attacks, DDoS and so on. All of this together is called the administration of the website.
It is necessary that the responsible administrator carry out all the necessary activities on an ongoing basis. After all, visitors need a living resource that contains up-to-date information and performs all the declared functions. The tasks of the website administrator can include its information and technical support, as well as not requiring radical changes to the design or functionality of the website modernization work. And sometimes they also include website promotion in various ways.
Website promotion importance and basics
Organizing your business and creating a website for it on the Internet is not enough. Such a web resource will not attract potential customers, and therefore make a profit. Therefore, it is necessary to engage in its promotion in the Internet space.
Promotion in the network will help to tell about the company to a wide audience and will allow you to find new buyers. With proper work, the web resource will enter the TOP results for search queries, which will increase coverage and traffic. Thanks to this, the company will become competitive and will be able to win the trust of customers.
But at the same time, to promote the website, you do not need to wait for an instant effect. This is a complex job, for which the webmaster or individual promotion specialist will have to perform organizational, technical and analytical measures. And at the same time, the first results of which can be assessed only after two to three months.
Although there are cases when it is possible to achieve rapid success, this is rather an exception to the rule. Website development is a lengthy process. It requires deep analysis, constant communication with the target audience and daily monitoring of competitors.
Website performance importance
The main performance indicators of a website are the percentage of time a web page is available (uptime) and overall loading speed of web pages. However, search and advertising services, given the standards set by Google, have been using so-called “core Internet metrics” since May 2021. These metrics measure aspects such as load time, interactivity and visual stability of the website. And they should also be taken into account because they show website performance based on real-world usage and visitor experience data.
In addition, as mentioned earlier, it is important to consider mobile devices. In doing so, they need to be taken into account as a priority indicator. Because Google and its algorithms use Mobile First priority. This means that the faster your website loads on a smartphone, the higher it will rank in search engines. The same is true for advertising services.
Basic website performance monitoring
Website monitoring and maintenance is something website owners should not ignore. If only because without constant maintenance, the website will sooner or later stop working as it should. And without constant control, the webmaster or website owner simply will not be able to quickly figure out the situation. And this means that it will not be possible to quickly find the source of problems and eliminate them as soon as possible.
As a rule, webmasters are responsible for monitoring and maintaining the websites of large companies. Sometimes it is one person, sometimes a whole team. Usually they work in a special independent monitoring system. But even in this case, webmasters spend a lot of time on troubleshooting. After all, they often have to work manually. In addition, finding the causes of problems requires a lot of effort. It is for this reason, with the increase in web presence, companies began to resort to the use of automated monitoring systems.
For example, Google Search Console is very useful as a basic monitoring tool for webmasters and web developers. Thanks to the checks available in this service, you can optimize content and fix possible problems. The service will also show you what is happening to the website when technical work is being done and will identify possible problems, if any. However, this service has some problems. And the main one is related to the detection of problems on websites that are not directly related to Google services and metrics. In such unrelated cases, it works way too slow and ineffective. And as a consequence, this service is simply not suitable for full-fledged monitoring.
Advanced website performance monitoring
There are currently a lot of advanced monitoring services with varying degrees of usability available on the Internet. There are some very useful services with their own pros and cons. These services offer a range of additional benefits, including optimizing website performance, strengthening security, data retention, and more. Yet those features almost always differ only in terms of payments and test periods.
For example, users consider HostTracker, a multifunctional website monitoring platform, to be one of the best services. Webmasters can monitor website uptime on host-tracker.com as well as perform various checks and tests.
This system will carry all routines automatically within the designated schedule. And it will use various access points around the globe to improve checks’ precision. This approach will allow you to achieve maximum effect with minimum effort. You can adapt this particular monitoring platform to almost any task.
This monitoring platform, as it was said, includes a whole lot of useful tools to cope with webmaster’s needs. Starting with manual verification and ending with a full service plan to monitor multiple websites and even the hardware and software of the hosting or physical server. You can even try it yourself during a 30-day trial period after registration. And if you don’t want to register, you can try checks’ capabilities manually. Manual website checks are accessible at http://host-tracker.com/ic/ even without registering or signing in.
On top of everything stated above, to support monitoring automation, this service provides an instant notification system. It will literally do what its name sounds. If something is wrong with the website according to checks’ results, it will mark it in logs, add note to statistics and instantly notify a webmaster via chosen messaging method. And notification will point at the source of troubles.