Brands continue to value influencer marketing as a significant asset. Influencer marketing accounts for the bulk of overall marketing spend, from large companies to start-ups. The influencer marketing sector is expected to be worth $15 billion by 2022. Influencer platforms are at the forefront of this.
How can companies and agencies identify and hire the appropriate influencers? The answer to this is Influencer marketing Platforms. How can influencers make connections with businesses in their respective niches? Again we have the same answer: Influencer marketing platforms. There is no doubt on the importance of influencer platforms in today’s fast-paced social media world. Influencers are critical for reaching out to target audiences in the least invasive way possible.
When it comes to influencer marketing, Instagram is extremely appealing to companies. This prominent social media channel accounts for 76% of the brand-influencer market. This is significant when compared to Facebook’s 46 percent and YouTube’s 36 percent.
When it comes to using influencers to influence and increase revenue, Instagram is the go-to platform for both companies and influencers. Getting the most out of an influencer campaign, on the other hand, is easier said than done.
Brands must discover influencers that match the KPIs, negotiate the best pricing to stay under budget and cultivate long-term relationships with outperforming influencers. One of the best influencer marketing platforms like QuikPlace.io assists companies in achieving their goals.
Let’s take a deeper look at six of the advantages of influencer platforms that are reshaping social media for brands.
Create An Effective Influencer Marketing Strategy With Authentic Influencers.
This is one of the most significant advantages of influencer platforms. Why? Brands are constantly get damaged by fake influencers. Because the professionals that work for the best influencer marketing platforms qualify every influencer in their network, influencer markets avoid this frequent industry problem. A fake influencer may have already harmed your brand. If you hired an influencer with 100,000 followers and the sponsored post resulted in a low ROI, that influencer most likely had fake followers.
Fake followers can be obtained online very easily and at a cheap cost. Working with a trusted influencer marketing platform ensures that your business is only paired with REAL influencers that have the loyal target audience you want to reach.
Data-Driven Insights Can Help You Match Your Brand With Influencers
Having access to genuine influencers is simply one aspect of influencer marketing strategy for the brands. You may have access to numerous influencers, but selecting the best influencer for your brand’s upcoming campaign can be difficult.
The good news is that influencer networks, like Instagram to YouTube, contain a variety of influencer campaign data. This enables the influencer marketing platform to connect your brand with the best influencer for the task based on data-driven insights. Assume your upcoming campaign necessitates video advertising on Instagram. An influencer platform can quickly discover the greatest video production influencers in your brand’s specialty using statistics. The platform may even include competition data from which they may draw. Using data-driven insights to match your brand and forthcoming campaigns with the correct influencer assures top-notch outcomes and optimum ROI.
Maximize the Impact of Your Influencer Marketing Budget
Working with an influencer marketing platform is a certain method to maximize your influencer marketing spend. This is owing to the considerable price knowledge that an influencer marketplace possesses. If you Google how much to pay influencers, you could get sticker shock. This can be attributed to the massive amounts of money that mega-influencers make per post.
Did you know that Kylie Jenner ($1.2 million), Ariana Grande ($966,000), and Cristiano Ronaldo ($975,000) are the three most paid Instagram influencers? And that is for each post! If you come across that piece, you will discontinue influencer marketing. The fact is that having an influencer promote your brand on Instagram, YouTube, Facebook, or even LinkedIn doesn’t really cost a lot of money. In fact, it may be rather inexpensive.
Easy Influencer Management
This is a very appealing advantage of influencer marketing platforms. For brands of all sizes, having a single platform to track influencers, influencer marketing expenditure, influencer campaigns, and campaign outcomes is really essential. Reliable & best influencer marketing platforms, such as Quikplace, provide a dashboard with all the bells and whistles for influencer management and tracking. It also provides ease of use, reducing the learning curve for any marketer or business owner who is new to influencer marketing.
Put Your Brand Ahead of the Competition
Influencer marketing is the future of brand marketing. This is due to the fact that consumers no longer trust targeted advertising straight from brands. Particularly in social media. And when a consumer’s favorite influencer suggests something, it’s as though they’re getting advice from a buddy.
Did you know that 83 percent of customers use Instagram to research products or services? 80% of buyers will make a purchasing choice based on Instagram research.
This is only one social media platform! The stats of influencer marketing are difficult to ignore. And if your company is not utilizing influencers to build brand recognition and generate more conversions, you may be losing market share to rivals. In many respects, your brand is meaningless if you are not engaged on social media. Social media is altering how individuals engage with brands, discover new products and/or services, and make purchasing decisions.
Are You Ready for an Influencer Platform to Reshape Your Brand?
In today’s social environment, influencer strategy and the influencer platforms that assist businesses to navigate influencer marketing as a whole are essential. Do not waste your brand’s vital marketing budget on unqualified influencers and influencer campaigns. Partner with an influencer marketing platform that provides all of the benefits listed above. Contact Quikplace now to have access to influencers that promotes development and success.