The ‘Invisible’ Website Design Mistakes That Actually Hurt Your Business

Businesses are no longer able to go without a website. It’s an absolute must. Your company’s website must fulfill design guidelines with a visually pleasing user interface to attract customers and build a trustworthy brand. 

The website design affects how people perceive your company’s identity. Even the tiniest design flaw can cause user abandonment. The appearance of your website might have a detrimental influence on your company.

Website Design Blunders You Should Avoid

1. Absence of a Strategic Plan

Planning is the first step in creating a successful website. Consider the big picture before getting started with the website development process. Ask yourself these important questions to figure out your upcoming plan-

• What kind of customers are you looking for?
• What role will your business website play in your long-term company goals?
• Does the website serve any long-term purposes? What tools and expertise are necessary for things like security, upgrades, and promotions?
• Do you have a budget for the website? Remember that you will also have to pay to keep it going each month.

Think strategically and chart out your plans in advance. The good news is that if you have already set up shop online, you don’t have to worry about the ship having sailed yet.

If you work with any professional web designers, they will likely encounter several omissions in their designs. Adding more pieces to your current website will vastly improve many issues.

2. Non-Reactive Website Is a Big Issue

Are you familiar with the fact of what a responsive design is? When developing websites, responsive design involves having them work and look well on any device, regardless of its size. A website’s responsive design adapts to the ratio of the user’s display. It includes mobile responsiveness.

Increasing numbers of individuals are using their mobile phones to access the internet rather than PCs. By adjusting to visitors’ devices, you can keep them on your site longer.

A website that isn’t responsive —

• has a negative impact on the overall user experience
• causes poor text and graphics placement

How to Avoid It?

When designing a new website, consider a mobile-first strategy. Small-screen users should be able to access all of the features of your website. Afterwards, move on to devices with more extensive displays, such as laptops and tablets. Ensure that mobile device user interfaces and experiences (UX/UI) are of the highest quality.

3. Errors in the Call to Action

When you use a call-to-action (CTA), you are trying to get them to do something, such as “Sign up” or “Buy Now.”

A button or hyperlink is a common way of displaying it. If the call-to-action button’s color is obscure or it’s hidden, visitors won’t click it. A practical outcome in a quick time can be obtained by working with a competent website designing agency.

Choosing a reliable company from the many candidates might be difficult. Because of the internet, it is simple to study web designer companies.

Find a skilled web designer in your city by searching. For instance, if someone has a business in NYC, they should be able to find professionals easily. All they have to do is search for “web design agency NYC” and plenty of credible options will come on their screens.

When you hire the best in this field, professional web designers can take care of issues like call-to-action errors. They can advise you of several options in this matter.

How Will You Avoid Call-To-Action Issues, According to Professionals?

• Make the call-to-action button stand out by using eye-catching hues like blue or orange.
• Avoid using too many calls to action in a single paragraph is also a good idea.
• If your visitors don’t click on anybody, that’s OK. Using the right colors and font will help draw attention to the most important message.

4. Pop-UPS That Cause a Stir

We have all encountered pop-ups when perusing the web. They pop up out of nowhere, asking if you need assistance or if you want to sign up and download anything.

Many find them annoying since they block the view and hinder navigation. Many users view them with distrust and believe they are malware. Users that don’t want to deal with them may quit the site, resulting in a high bounce rate.

Do You Have Any Tips on How to Avoid Making Blunders When It Comes to Pop-UPS?

 Create non-intrusive pop-ups for mobile devices that comply with Google’s guidelines for pop-ups.

• Only use pop-ups if you are convinced they will be helpful to your visitors. Visitors’ time is valuable and should not be squandered in any way.
• Make sure your pop-up designs aren’t sloppy and get aid from a reputable website design company. Check to see whether the pop-ups can be reached.
• Pop-up material should be kept to a minimum while gathering visitor contact information.
• Avoid displaying pop-ups as soon as a visitor begins surfing your site.
• To make it easier for the user to quit the pop-up, place an “X” button in the top-right corner of the pop-up.
• Your visitor’s on-site experience may be significantly enhanced if your pop-ups are timed correctly.

5. You Ignored the Human Aspects of Your Design Work

Image source: Pexels

In your eagerness to launch your business, you may have forgotten that people will use your website. Even if your site ranks highly, it may not be helpful enough to sell anything. When will it happen?

• Creating a webpage that is difficult to read
• Removing the ability to do a search
• Alternatively, you may make the site too difficult to navigate. A person can’t make a sale if they can’t access the website

6. You Can’t Scan the Content

Users don’t spend much time on a single website. Thus, online material must be scannable. As a result, when users arrive on a website, they may feel intimidated and drained. Nobody enjoys having to wade through a sea of words.

Visual components like photos, links, animation, and video may also distract website visitors. Remember that website information should be easily readable, unlike print stuff.

What Can You Do to Ensure That Your Information Is Readable?

• Avoid revealing too much about yourself, and keep it brief.
• Write in an easy-to-follow manner.
• Maintaining brevity and clarity in your writing is essential.
• Incorporate bulleted lists and subheadings into your content.
• Captions may be added to images to help express a message.
• Keep the screen from seeming cluttered by including enough white space.
• To give visitors further information, provide links to relevant material on your website.

7. There Are Far Too Many Fonts

Overuse of font styles results in an untidy, unprofessional appearance. Many people have difficulty deciding what is most essential.

Two to three font sizes are usually sufficient for a website’s consistency; anything more might be troublesome for the end-user.’ It’s as though they are in a constant battle for the viewer’s attention.

8. Poor Search Engine Optimization

Everything you have worked so hard on might be wiped out by lousy SEO! Appealing design, excellent text, and an incredible amount of enthusiasm will be ruined because of this.

If search engines don’t index your website, your efforts will be useless. We take for granted that a search engine like Google knows what to show from Internet data. If you want to show up in search results, your website has to be search engine optimized.

In other words, companies who want their sites to be seen by the public must be continually concerned with SEO. If you don’t know how horrible it is to disregard SEO, it’s preferable to employ expert website designers who can show you just how bad it is.

9. Issues With the Navigation and the Structure of the Website

The design of a website should be geared toward generating leads. Avoid a cluttered workspace and an overabundance of information. Consider having your website redesigned by web designer companies if it seems dated. Avoid the use of cookie-cutter plotlines.

It’s important to maintain your website’s navigation basic if you want it to be more user-friendly. Learn about these few things that can help with structure and navigation:

• It’s essential to make your hypertext stand out.
• Ensure your website’s navigation bar is well-organized and consistent with the overall design.
• The sidebar should stand out from the rest of your website’s content if you decide to use it.
• When it comes to navigational elements, stay away from clever techniques. All the words you use should be simple enough for the average person to comprehend.
• Often, little is more. When playing with animation and slick transitions, proceed with caution. As a result, if you go too far from the norm, you risk losing potential customers since they won’t put in the effort to figure out how to get around.
• In the footer, provide relevant information that readers may find beneficial. Navigational linkages are what most people look for while they are in the area.

10. A Slower Website

If the timing is more than four seconds for your web page to load, it is too slow. The ideal website load time, according to Google, is three seconds.

Visitors will be more inclined to stay on a website if it loads quickly. Google utilizes page speed as a ranking factor, which you already know. Ensure that your website’s current version works.

Final Words

All of the above-mentioned problems can be resolved with relative ease. They do, however, need to be able to provide proof of their identity. Take a look at your website from a customer’s perspective if you see a decrease in sales.

You will know your site’s design is to fault if you cannot close a deal. Clients may spend more money with you if your design is improved.