You’ve put a lot of time and effort into your blog, and now you’re starting to see results. Now is the moment to take traffic seriously. Here are simple measures you can begin implementing right away to boost your blog’s traffic.
Focus on evergreen content
To be successful in SEO, you must produce evergreen content over the long term. Named after the evergreen plant, evergreen refers to its leaves remain green all year long.
Using keyword research, develop a content plan
A data-driven content strategy is a beautiful place to start when developing a content plan.
The Keywords’ search volume and SEO competition are the only data we’re referring to.
Start by determining what your audience is searching for. Being familiar with your intended audience will help to streamline the creative process. If that doesn’t help, give the following a try:
- What are your audience’s most significant challenges?
- What products, tools, or services are they using or looking for?
- What are their interests?
- What are the questions they are asking the most?
You can also use the following methods of content analysis to spark your creativity:
- Using Google’s “People also ask” and “Searches related to…” features to find relevant results.
- Use Answerthepublic to search for a term and get hundreds of topic suggestions.
- Ask your readers what they want to read about.
- Be on the lookout for questions in relevant groups and forums on Facebook, Quora, and Reddit.
- Exploding Topics is a great place to learn about the latest trends in your field.
Investigate the top SERP results for each subject
Once you’ve figured out your content strategy and blog themes, the next step is to look at the search engine results page (SERP). It is referred to as the “search engine results pages” (SERPs).
To put it another way, search engine results pages (SERPs) are a list of links to relevant websites and blogs.
The majority of search traffic goes to the first few results. It’s not going to be simple, but that’s the goal you should have in mind.
Before starting your blog, it’s a good idea to check out the top search results and see what makes them stand out and how you can improve your material to rank higher.
Write content that brings value
Use SEO friendly images
Reduce the file size of the image before uploading it to your website. Images might slow down your page speed, thus impacting SEO. So use a free application like Tinypng to reduce the size of your PNG and JPEG photos without compromising image quality and fidelity.
File names and alt text for photographs should include keywords. Images should have alt text and file names that describe them.
For added SEO points, attempt to include target keywords in image alt text and file names. If you’re stuck, use your blog’s title as a placeholder. Every time you add an image to a WordPress site, you may update the Alt text quickly. Alternately, you can add Alt text to photos using HTML. Alt text in WordPress (for example) image src=”alt-text.png” alt=”
Optimize meta descriptions and URLs
META descriptions appear in search engine results. Like this for our affiliate marketing blog:
Our description used the keywords affiliate marketing and basic advice. That’s another technique to assist Google in comprehending your content and why you should always write your META descriptions. They can also increase your Click-Through-Rate (CTR).
Do external and internal link building
Inserting links into relevant keywords into your blog content is internal linking. For example, if we published a whole blog post on internal link development, we should link to it.
Internal linking not only benefits visitors but also keeps them on your site longer and adds authority to other blogs or web pages. External links (to other websites) can also measure a blog post’s quality and relevance.
It’s excellent to acquire high-authority websites to link to your blogs. The Skyscraper Technique entails finding the material that generates the most backlinks in your market, improving and updating it, and then reaching out to the websites linking to it to let them know about it.
Improve website page speed
Google and Bing both use page speed as a ranking factor. Large graphics, themes, plugins, and third-party code are all factors that can slow down your website.
You can test websites and blogs for speed with PageSpeed Insights. Find out what’s slowing down your site and fix it with this tool.
Keep an eye on your blog’s analytics
Once you start improving your website and blogs to boost SEO, you need to know if they work. Create reports that are straightforward to read, like this one:
Here is a graph of one of our blogs’ daily organic search traffic. As the graph shows, it’s expanding! A Google Analytics and Data Studio report was created.
Stay up to date with Google updates
Google’s search engine algorithms are updated 8–10 times per year. You are understanding how each update affects your SEO strategy to outwit your competitors.
The Google Algorithm Update History page covers all the updates and major modifications made since 2000. Subscribe to podcasts and newsletters from Search Engine Journal, Yoast, and others to keep up with Google improvements.
The new FAQ Rich Snippets feature allows you to add a collection of questions and answers to your Google search results. This easy technique has been proved to enhance rankings and organic traffic significantly. There are many improvements to search engines every year, and this is just one example of how you can quickly enhance your SEO and beat your competitors by just monitoring new updates.
Hire an SEO agency
Carrying out a correct SEO strategy is not easy or fast. Suppose you want your company to rank at the top of Google and gain visibility among users. In that case, the most appropriate option will be to leave this strategy in the hands of the best SEO company in Columbus.
If you are looking for premium tailored marketing services, where you are charged only for what you need, Baytech Companies is your ideal agency.
Choose what you want to promote, and you will be a beast in website ranking. Without a doubt, one of the best SEO agencies today.
How do I know which is the best SEO agency for my company?
If it is the best SEO agency or not, it will end up being a little relevant fact if in 6-8 months they are bringing you the sales or clients that you expected (or more) for your company.That is why no single best company provides digital marketing services in Lahore. You must know what you are looking for and what you prioritize according to the current state of your project.