Digital MarketingSEO RESOURCES

Importance and Criteria of Guest Post Placement

It’s critical and important to understand how guest blogging works before beginning to write a guest post. When using guest posting as a marketing tool, you must ensure that your content is of the highest quality and engaging. Remember that guest posting helps you establish yourself as an authority on your subject. It aids in influencing readers that you know what you’re talking about and are an expert on the topic.

With the help of guest post placement, you can establish yourself as an expert in your area or industry. It is also a terrific method to increase traffic to your site and establish your authority on the subject. The issue with guest blogging is that it’s difficult to do it properly without coming across as an authority figure. When someone writes guest posts for websites, there are several rules and guidelines that must be taken into consideration.

Let’s see how guest posting along with strategic guest posting placement is important in bringing the best results for you.

Guest Post Placement

Guest posting is a popular form of marketing your business by writing content for some other website with backlinks leading to your website. This approach is used by many websites to attract high-quality backlinks. When you create a guest post on an existing blog or website, it is known as a guest post. The guest author is listed in the article’s signature section, which is then published in the website’s directory.

Many people will consider your guest post as an opportunity to build an attractive portfolio. They will see your guest post as an opportunity to demonstrate your expertise and practical knowledge in your field. Proper guest post placement also plays a vital role in determining the success of your content.  Worth reading and engaging content always attract the masses, which benefits the business.

By establishing yourself as an expert, you can acquire readers’ trust and convince them that your work is worthwhile. You should try your best to deliver useful information about your niche, industry, or anything else instead of marketing your product or business to the audience.

Criteria for Guest Post Placement

To ensure that your guest post submissions are excellent placements for your SEO link-building effort, you must follow a thorough verification process. Read what factors are seen when placing guest posts for link building purposes:

Web Traffic:

If the website is receiving a good number of visitors, this is a sure-fire technique to figure out if Google appreciates it. The higher the placement domains’ search engine traffic, the higher the quality of links. As part of their link-building service, good vendors should always keep an eye out for this.

Referring Domains:

In general, the more referring domains to a website, the better, as long as they are not spamming. Make sure these are do follow referring links so that authority is conveyed to the domain where you want to publish a guest post.

Audience Engagement:

If there is a lot of conversation in the comments section from different readers, especially on many posts, you have probably hit a winner. Including user-generated content in comments increases engagement, which Google values, so it’s a good idea to consider.


Websites keep on changing their algorithms. In order to achieve the best results you desire from guest posting, you must ensure that you are not wasting time on things in which you are not an expert.  You must outsource it to a professional guest posting service to generate your high-quality backlinks aligned perfectly with the criteria of guest post placement.