The legalization of cannabis and its products has led to an influx of manufacturers and producers of cannabis products across various states. Of all the products that come from manufacturers, cannabis edibles have been subjected to intense scrutiny and observation by both customers and legislators.
To permeate the cannabis edibles market, you must be willing and capable of distinguishing their products from those of other manufacturers while adhering to the legal framework surrounding cannabis in their area. One way of standing out from the general market regarding manufacturing and production is through adequate packaging. Like other edibles and food products, cannabis packaging offers functional and aesthetic benefits.
Packaging Cannabis Products
When considering the packaging of cannabis products, you should consider both the functional and the aesthetic properties associated with packaging them.
Functional packaging relates to the purpose for which the package exists. Marijuana packaging has various principal purposes. First, you should structure the package to keep any unwanted components from entering the package and affecting the quality of the edibles. Therefore, the edibles must be packaged in an airtight container or bag.
Secondly, you should consider packaging the edibles to keep them out of the reach of children or persons not interested in consuming cannabis. It would help if you labeled the package as containing cannabis products.
It would be best to remember that ordinary edible products such as gummy bears and cookies do not differ from THC Gummies and other marijuana edibles in any visual way. Therefore, you should also consider child-proofing the package to ensure that children do not inadvertently eat the edibles thinking they are other products.
Lastly, the package should serve the function of indicating the content of the product as well as the quantities of different components and ingredients. Before the widespread legalization of different cannabis and hemp products, manufacturers would manufacture edibles randomly without accurate measurements of the amount of THC, CBD, and other components.
As such, one could not accurately determine the experience of eating an edible beforehand. It was just a random experience. However, in modern times, your marijuana edibles should indicate the exact quantity of the product and the quantity of the different ingredients and dosages of cannabis.
Aesthetic packaging of products goes hand in hand with branding. Branding a product distinguishes the product from all the other products in the market, thus ensuring that the target customers can recognize the product from all the other products manufactured within the same category. If your customers can remember your product quickly, you will likely have a consistent customer base, resulting in high business.
Effective branding also guarantees consistency in the product. The branding allows you, as a manufacturer, to retain the trust of your customers since they can rely on your brand and its image. Also, branding your products will allow you to attract talent and employees willing to work for your company. This is because your product appears consistent and credible and emphasizes your company’s values.
Packaging edibles can be done in various ways, as illustrated below.
Packaging edibles in boxes can be very effective, especially when the edibles are in different quantities and sizes. Boxes have a wide surface area which can be very effective if you want to brand your boxes.
Additionally, boxes are easily customizable. As such, the boxes allow you an efficient opportunity to be creative in the packages’ structure, shapes, and general outlook. However, when using boxes to package oily edibles, ensure that you use a box liner to keep the oil from seeping into the outer covering of the box.
Bags and Pouches
If you think outside the box, bags and pouches are an excellent way to go. Just like boxes, you can customize your pouch in whichever manner you want to emphasize your brand, its colors, and the specific attributes associated with it. Packaging using bags could be very advantageous to you, especially if you want to keep the products inside the pouch as fresh as ever.
You can also consider using resealable packages, allowing a user to take a portion of the edibles and reseal the bag for future use. Additionally, pouches keep the smell of the edibles inside, thus guaranteeing you discretion and privacy. No one will know that you have some edibles inside your bag.
Reversible Cap Bottles
Using plastic bottles to package your edibles can be very effective, especially if you want to ensure it is child-proof. Just like the reversible cap bottles used for packaging pills, the packaging for your edibles can incorporate a tight seal that cannot be manipulated easily by children.
The package can be perfect for you, especially if you want to make a customized bottle. Since plastic can be molded into any shape, you can use plastic bottles to create a form that is only associated with your brand.
Regardless of the packaging style you choose, ensure that you adhere to the specific legal requirements of your area regarding the packaging and advertisement of products. Also, ensure that the product’s packaging accurately illustrates what your brand stands for.
Packaging a product is the first step toward advertising your product to new markets and new customers. With compelling brand packaging, you will likely have a broad customer base and a prosperous business afterward.