Google’s useful marketing tools
Google My Business – Business Listing and Map View
With your Google My Business profile, you can manage your business profile information for free when you search on Google Maps and Search. In addition to your contact information, hours of operation, and photos, you can use your profile to comment on reviews written on your business profile, answer questions from customers, and create publications that appear with your profile. The popularity of a company’s Facebook page matters in the search engine, as the Company Profile that appears in Google’s results, tells you the recommendations and ratings that the Facebook page receives.
With Google My Business Management, you can create a (truly) simple web page that serves more as a presentation of your business than an actual sales promotion website. A Google My Business account provides statistics on search engine results and map searches with dream tech news (including how many users have placed your business location as a destination on Google Maps).
Google Analytics – Verify marketing results in addition to website traffic
Google Analytics, Google’s free website tracking tool, provides information about website visitors but is a very important tool for measuring your digital marketing performance. This tracking tool is often added when you create a website, giving you information about the number of visitors to your website, their movements, and what other channels (direct traffic, search engine, social media, referrals to other websites) visitors have reached your website.
In addition to these default settings, Google Analytics has various settings and functionalities for marketing execution and tracking results (including audience data, e-commerce tracking, increasing website goal, measuring marketing effectiveness and conversion, remarketing).
Google Ads Search Engine Advertising, Display Advertising, and YouTube Advertising
As per the marketing expert of a Top SEO service, Google Ads is, as the name implies, advertising that appears on the Google search engine (also known as keyword advertising & search engine marketing, SEM = Search Engine Marketing). These ads, which appear at the top and bottom of Google search results, are identifiable by the “Advertisement” or “Ads” tag in front of the text.
Competition in the search engine is fierce and the best-paid visibility works with products/services that are in demand and existing by customers. Search engine buys visibility based on the keywords you specify, so your own ad will appear when customers search for those terms.
The advantage of Google Ads (and many other digital marketing tools) is that the company determines the budget for advertising itself. You can edit, schedule, or pause your campaign at any time. Advertising on Google’s search engine is cost-per-click (CPC) advertising, which means that your business only accrues costs when a user clicks on your ad.
With Google Ads + Google Analytics, you can track the effectiveness of your advertising, that is, how many visitors to your ad have completed the desired goal on your website (such as an e-commerce purchase/contact or other goal set on your website).
Google Shopping ads, as the name implies, are designed to promote e-commerce or promote your local business online (requires a product listing). Instead of keyword-based searches for search engine advertising, Google Shopping ads are displayed based on product data. Based on this product information, ads will appear for relevant searches, and as the screenshots show, Shopping ads will appear at the top of the search engine or, alternatively, on the right side of the computer view. In addition, these ad placements include Image Search and Google’s search partners and the Display Network.
Google Display Advertising is an ad that appears on the Google Network (containing over 2 million websites), which, like search ads, can be advertised as text or banner-like (image, video + text). In addition, the Google Display Network allows you to display advertising in Gmail as well as in various applications. This form of advertising is best suited to the customers’ aspirations, for example in the case of a new product/service or to gain more visibility for their own brand. Display advertising through the Google Ads Management Tool can be targeted to the desired audience (including age, location, remarketing for website visitors) or to related content or keywords (e.g. travel-related websites & content, specific websites, audiences looking for similar services/products).
YouTube advertising, as the name implies, is advertising that appears on the YouTube video platform. This is also done through the Google Ads Management Tool. YouTube advertising can be purchased for the desired channels (e.g., the target audience actively follows certain YouTube channels) or for the desired audiences (e.g., age, interests, location).
There are different types of ads that can be advertised on YouTube, so it’s a good idea to design your ad here according to how you use it. The so-called Bumper Ad (Buffer Ad) is a 6-second mobile video that is placed at the beginning of the video the user is watching and cannot be skipped over the ad. For longer videos, TrueView In-Stream advertising is recommended, in which case the ad will appear to the viewer at the beginning of the video they are watching, or TrueView Discovery -Advertisement will be displayed in connection with YouTube search results. You are charged for a YouTube ad based on whether the user watches the video for 30 seconds, views the video in its entirety, or clicks on the company’s website through the ad.