Essential technological tools for effective sales

You’ve got a great product, you know your customers, and you’re doing everything possible to position yourself as an expert in your field. So why aren’t you selling more?

It’s an age-old question, but some new tricks might help you close the deal. As much as technology has changed businesses over the past few decades, some tools have remained supremely effective at helping sell products and services. Video tech for sales can help customers see what they’re buying before they invest. In contrast, video demos offer more detailed explanations of how something works than text alone can achieve. Cloud video hosting is a great way to store and share videos.

Recording sales calls

This makes your job easier while also helping customers.

  • Record the call for customer service purposes. If a customer has a problem with their purchase or isn’t happy with your product, you can use these recordings to help them. You can also use them to train your employees to ensure they provide quality customer service and know how to deal with any crises during the sale process.
  • Record the call so you can review it later and improve your sales process as needed. If something seems off in one of your conversations with clients, it might be worth rechecking it so you can figure out what exactly was said wrong or what went wrong in general so that you don’t make this mistake again in future conversations.


Using this tool to gather feedback can be a great way to improve your sales process. A common mistake many people commit is not asking for enough client feedback. By using Video tech for sales, you can get more information about your client’s needs and wants without being in person.

With video conferencing software, it’s easy to see if your client is engaged with what you are showing them, which makes the entire process easier for both parties involved.


These are great ways to reach a large audience. You can use webinars to educate people, build relationships, promote your brand, or even drive sales. Webinars are an excellent opportunity to bond with your customers deeper than other forms of content marketing, like blog posts and videos.

With the suitable tools in place, you’ll be able to ensure everything is set up before the event goes live.

Video demos

These are excellent to show off your product. They can be used in multiple ways:

  • To demonstrate how a product works in practice, for example, as part of a website or app demo.
  • For example, to show off a product in action as part of an e-commerce video or ad campaign.
  • To show off the specific context where you’d use your product, whether on-site at work or home with friends and family (or both).

Cloud-based video tech helps you stay flexible.

Staying flexible means being able to change your programs and strategies as needed, which can be challenging with old-fashioned desktop technology. Even when using cloud-based video conferencing software or other tools that help your team work remotely, it’s still important for each employee to access their hardware (computers, tablets) and software (apps).


With these tools, you can be sure you’re getting the most out of your sales process. You won’t have to bother about struggling to find a computer with good speakers or missing important calls because you don’t have access to the right technology. The right video tech for sales increases productivity and saves money on overhead expenses.